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NBA, a hit in online video, is looking to grow in social media
The National Basketball Association is heading into the 2011 playoffs on the heels of what the league says is one of its most successful seasons on TV and the Internet, so far. And through online video, smartphone and tablet apps, and social media gaming, the NBA is working to keep the momentum up after the season ends and a champion is crowned and at worst case scenario, in the midst of a …
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