New Logo

Everything You Have Ever Wanted to Know About Shoes But Were Afraid to Ask
In which a new company asks the controversial question: does an athletic shoe’s life begin at conception, or birth? Introducing the Gravity Defyer, whose logo, I would argue, is already more identifiable than the Nike swoosh. It’s sperm, after all. And that’s been around forever. And according to the company, a sperm logo is exactly…
A New Lion Logo for NYPL