New Logos

new logos
What makes a company to change their recognizable logos very often?

Well, I have seen many reputed firms changing their logos very often in spite of them being successful in the industry. To name a few which I have been observing are Cafe Coffee Day (CCD), Adidas, Videocon and recently Airtel which unveiled its new logo. What are the causes for a company to change its logo and what is that the company gonna lose by not changing its logo in the long run?

well i guess new things are always curious …its all abt advertising and aesthetic designs.
for example…people are like getting attracted to some nice interfaces(take browser themes,personas..)
so its the business strategy to change with the changing mentalities of ppl for better growth

Xerox Reveals New Logo

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