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The guy with the logo on his shirt is probably making more money than you
Your worst nightmare has just been officially confirmed by scientific research: That obnoxiously expensive alligator logo plastered on Lacoste shirts does, in fact, buy their owners status–and even wins them a higher salary into the bargain. Researchers from the Netherlands’s Tilburg University have found that people wearing a small designer logo on their shirt are [… ]
The origin of the BMW logo